Pastor Jamal Bryant Calls for Target Shopping Fast: A Push to Redirect Black Dollars

In a bold move that has sparked conversation nationwide, Pastor Jamal Bryant has called on his congregation to fast from shopping at Target. The influential pastor, known for his activism and leadership at New Birth Missionary Baptist Church, is urging the Black community to reconsider where they spend their money—especially as corporations continue to fall short in supporting diversity, equity, and inclusion (DEI) initiatives.

Why the Call to Action?

Pastor Bryant’s message comes at a critical moment, as recent decisions—such as the dismantling of DEI programs—have raised concerns about corporate America’s commitment to Black economic empowerment. By encouraging his congregation to shift their spending habits, Bryant is reinforcing a long-standing truth: where we spend our money reflects our priorities.

The Power of the Black Dollar

The Black community represents over $1.6 trillion in annual buying power—a massive economic force that, when redirected strategically, can fuel the growth of Black-owned businesses and create generational wealth. Bryant’s stance aligns with a growing movement urging consumers to be more intentional with their purchases, ensuring their dollars support businesses that reinvest in Black communities.

An Alternative: The Mystery Kit

In response to this heightened demand for Black brands, initiatives like the Mystery Kit are emerging as viable solutions. This exclusive mystery box—filled with high-quality Black-owned products—offers consumers an easy way to discover, support, and circulate their dollars within the Black community.

With every Mystery Kit purchase, customers are guaranteed:
✅ Quality Black-owned products—No guesswork, just top-tier goods.
✅ Items they’ll actually use—Curated with purpose and practicality.
✅ More value than they pay for—A commitment to over-delivering.
✅ Free shipping—Because supporting Black businesses should be seamless.
✅ A direct investment in the community—Every dollar spent strengthens Black entrepreneurship.

The Bigger Picture

Bryant’s challenge to fast from Target is more than just a boycott—it’s a wake-up call. It’s about shifting from reactionary spending to intentional economic empowerment. As more consumers look for ways to invest in Black-owned businesses, platforms like the Mystery Kit provide a tangible way to keep dollars circulating where they matter most.

The question now is: Are you ready to make your money work for your community?

🔗 [Order Your Mystery Kit Today]

#BuyBlack #EconomicEmpowerment #MysteryKit #SupportBlackBusiness #JamalBryant #RedirectTheDollar